A big problem in the early days of rock and roll on radio, payola virtually disappeared after federal prosecutions in 1959 cleaned up the radio industry
Indicate whether this statement is true or false.
FALSE
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How is brand reputation formed?
a. IMC + Gestalt = Reputation b. Image - Competition = Reputation c. Identity + Image = Reputation d. Advertising x Consumer Experience = Reputation
Which of the following is an example of the theory of linguistic relativity?
a. A girl and her grandmother have a misunderstanding because they are using the same words in different ways. b. An American has trouble communicating what she needs while visiting Paris because she is not fluent in French. c. A child cries and uses other expressions of emotion to get his way with his parents, but he uses logical arguments to appeal to his teacher. d. The Japanese language has many words for the English "I/me" and "you" that reflect the hierarchy of the participants in the conversation.