_______ focus managers on assessing opportunities which lie outside of the organization's current products and/or services, and represent the creation or development of new markets served by new products and/or services.
A. market penetration
B. product development
C. diversification
D. market development
E. product penetration
Ans: C. diversification
Business
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Businesses with a low-cost advantage in markets in which price is an important determinant of customer value can use low prices as a basis for product positioning
Indicate whether the statement is true or false
Business
A(n) ________ is sent to only those respondents who complete the survey
A) promised incentive B) observed incentive C) prepaid incentive D) virtual incentive E) completion incentive
Business