In determining whether an ad is deceptive, the FTC will view it from the perspective of the most vulnerable consumer.

The notion that direct eye contact with a friend may differ in meaning compared to direct eye contact with a stranger illustrates which characteristic of nonverbal communication?

A. Nonverbal communication is the primary means of expression. B. Nonverbal communication is dependent on context. C. Nonverbal communication is more believable than verbal communication. D. Nonverbal communication is constantly occurring.

Which of the following statements is NOT reflected in the research on source credibility?

A. Speaking with fluency can help credibility ratings from the audience. B. Poor organization in a setting where good organization is expected will lower credibility ratings. C. Good delivery can enhance or improve credibility ratings. D. Source credibility is directly connected with IQ.