Explain what type of lead is used in these sentences: It’s two o’clock in the morning. Do you know where your children are? More important, do you know where your cat is? Research finds that cats wander up to fifty miles away from their homes.

If an organization gathers information about the operational needs that are required for various occupational categories, then which competency for employee matching does this process describe?

a) Knowledg b) Sensitivity c) Skills d) Values

______ integrates the use of a soundbite or two into a story.

A. Package B. VO/SOT C. Reader D. Voice-over