Corporate sponsorships provide all of the following EXCEPT
A) An immediate return on brand investment
B) reputation and image enhancement
C) brand visibility
D) a focal point for marketing and sales
E) publicity and media coverage
Answer: A
Communication & Mass Media
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The process of collecting information or possessing adequate information for effective communication is termed as
a) situational knowledge b) communication competence. c) anxiety management. d) goal setting.
Communication & Mass Media
Emotion can be aroused through all of the following EXCEPT:
a) demonstrating competence. b) vivid language. c) descriptive detail. d) effective delivery.
Communication & Mass Media