____________ is the most secure way to send mail and includes proof of mailing at the time of mailing

Which one of the following represents the correct order of the tasks of public relations communication efforts?

A. Get attention, stimulate interest, build desire to act, and direct the action B. Stimulate interest, get attention, build desire to act, and direct the action C. Build the desire to act, direct the action, stimulate interest, and get attention D. Direct the action, stimulate interest, get attention, and build the desire to act E. Stimulate interest, build the desire to act, get attention, and direct the action

Lippmann's model of the "triangular relationship" depicted the role of mass media in shaping public opinion. Which best describes the effect of mass communication in Lippmann's model?

A. Developing an accurate assessment of the "scene of the action"