If your research calls for counting the number of people entering two fast-food restaurants, recording certain behavioral characteristics, and comparing those two sets of data, you would be conducting ____ research

_______, on the other hand, are customer initiated business contacts with the supplier firm

a. Leads b. Inquiries c. Prospects d. Prospecting

Yield management computers can determine who is likely to not show up or take other flights

Indicate whether the statement is true or false