Which type of market research allows for an electronic history of consumers?
A) Observation
B) Primary research
C) Surveys
D) Focus groups
E) Experimentation
Answer: A
Explanation: A) Observation involves watching and recording consumer behavior. Today, information technology systems including live camera feeds and computer recordings allow marketers to observe consumer preferences rapidly and with great accuracy.
Business
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Which of the following managerial roles involves maintaining a network of outside contacts and alliances that provide information and favors?
A. spokesperson B. liaison C. leader D. negotiator E. monitor
Business
General partners of a limited partnership have:
A) No liability. B) Limited liability. C) Unlimited liability. D) All of the above.
Business