JetBlue is a low-fare airline. JetBlue gives customers a friendly cabin crew, roomy overhead bins, live satellite TV at every leather seat, and even pay-per-view movies. How is JetBlue striving to provide quality service? Explain your answer
What will be an ideal response?
Quality service ensures that customers are satisfied with what they have paid for. Satisfaction is relative because the service recipient compares the current experience to some prior set of expectations. Customers of JetBlue airline may have paid a lower fare for a ticket than another airline would have charged for the same trip. The travel on that other airline may not have offered all the services listed. Therefore, the JetBlue travelers will be happy in getting to their destination, saving on the cost of the ticket, and enjoying the luxuries offered by JetBlue.
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A) component service B) processed product C) MRO product D) specialized service E) MRO service
An arrangement offered by some brokerage firms that enables investors to diversify among various mutual funds and receive summary statement information is called a
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