Maximizers are individuals who:

A) make judgments of likelihood based on how well an example represents a specific category.
B) seek to make decisions that are "good enough."
C) attempt to evaluate every option for every choice until they find the perfect fit.
D) try to use their time as efficiently as possible.

Answer: C
Rationale: Two types of consumers have emerged in our society. Satisficers are individuals who seek to make decisions that are, simply put, "good enough." In contrast, maximizers are individuals who attempt to evaluate every option for every choice until they find the perfect fit.