When a consumer takes practical action by protesting a product by e-mail, by blogging about a product, or by providing feedback about a product on an independent website, the consumer is at what stage of the process of consumer buying behavior?

A) problem recognition
B) information search
C) evaluating alternatives
D) purchase decision
E) postpurchase evaluation

Answer: E
Explanation: E) The customer is at the stage of deciding whether he or she is happy with the product and will or won't buy a similar one in the future.

Business

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________ listings are short text advertisements with links to the sponsoring company's Web site that appear on the results pages of a search engine when a user types in a keyword or phrase

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