More than half of all new products fail within one year

What will best motivate an audience member to take a particular action identified in a communication?

A) Their understanding the consequences of not taking the action B) Using a courteous tone that requests immediate action C) Using basic manners such as "please" and "thank you" D) Their understanding of how taking the desired action will benefit them E) Copying a senior leadership member in the communication

Writing in terms of your audience's interests and preferences is an example of what?

A) Good etiquette B) "You" attitude C) Reflective writing D) Bias-free language E) Credibility