Budgets are
a. key components of planning
b. financial plans for the future
c. an identifier of objectives and the actions needed to achieve them
d. used for communication and coordination
e. all of these
Answer: e. all of these
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All of the following are correct about the Opening Case on Amazon's Kindle EXCEPT
a. Much of Amazon's success was attributable to Kindle being the first e-book. b. Amazon's success in the first quarter of 2009 (a 24% increase in earnings) was attributed to the Kindle. c. The Kindle technology is likely easily imitable and Sony already has a competitor e-reader on the market. d. Amazon also earns a return from selling content for use on the Kindle in the form of e-books and other electronic content.
What percentage of total digital ad spending is accounted for by mobile?
A) 1 percent B) 7 percent C) 17 percent D) 30 percent E) 43 percent