Which of the following professional values from the PRSA Code of Ethics requires practitioners to "adhere to the highest standards of accuracy and truth . . . in communicating with the public"?

Which type of corporate name captures the essence of the idea behind the brand?

A) overt B) implied C) conceptual D) iconoclastic

The style of punctuation for captions ____________

a. depends upon the type of document b. depends upon the type of graphic c. varies d. is irrelevant