Maybelline used Sarah Michelle Gellar, an actress, to endorse a new range of cosmetics. This message execution style is referred to as ________

State can suspend their corporate status until taxes are paid or __________ the corporation for failing to pay taxes.

Fill in the blank(s) with the appropriate word(s).

Beta Corporation is a manufacturer of inflatable furniture. Which of the following scenarios best reflects a stable dividend policy for Beta?

A. Maintaining a constant dividend payout ratio of 40–50%. B. Maintaining the dividend at $1.00 a share for several years given no change in Beta’s long-term prospects. C. Increasing the dividend 5% a year over several years to reflect the two years in which Beta recognized mark-to-market gains on derivative positions.