Recalling the BP oil spill crisis, what was the biggest shortcoming in the company's social media efforts?

A) Company "tweets" put the organization first.
B) BP failed to make use of multiple social media channels.
C) They designated only one single spokesperson.
D) The company appeared to be defensive and negative.
E) BP's social media outreach did not gain enough attention to go viral.

Answer: E

Communication & Mass Media

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Marty's persuasive speech was about gun control and school violence

He made the statement, "Either we take guns out of the hands of everyone in this country, except the police and military, or we can expect massacres in schools all over this country." This kind of argument represents a(n) a. bandwagon fallacy. b. ad hominem fallacy. c. appeal to misplaced authority. d. either/or fallacy.

Communication & Mass Media

Facts are __________ while inferences are unlimited

Fill in the blank with correct word

Communication & Mass Media