Which of the following refers to a plan in which employees contribute a portion of their earnings to a fund and the employer typically matches the contribution in whole or part?

When a marketer expresses his or her vision of what a brand must be and do for consumers, he or she is expressing what is called a brand ________

A) promise B) personality C) identity D) position E) revitalization

In chi-square analysis, the formula for an expected cell frequency shows the cell column total * by the cell row total in the numerator and ________ in the denominator

A) the cell column total B) the cell row total C) p*q D) n E) the grand total