Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts

Which of the following statements BEST defines the relationship between sales forecasts and sales potentials?

A. The term sales forecast is synonymous with the term sales potential B. The sales forecast reflects what the company could sell in a territory if conditions were ideal; the sales potential estimate is an estimate of potential sales that are calculated under the assumption that market conditions are never ideal C. Sales potential estimates are always determined for a particular product; sales forecasts are always determined for particular territories D. Sales potential is the portion of the market potential a specific firm can reasonably expect to achieve; sales forecasts are estimates of the dollar or unit sales for a specified future period under a proposed marketing plan E. Sales forecasts are typically higher than sales potential estimates

Identify the correct statement about marketing management

A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a company's products and services. C) It focuses solely on attaining an organization's sales goals in an efficient manner. D) It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy. E) It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.