Tommy Hilfiger has encountered some European resistance to the sale of its products because ________
A) many European consumers associate France and Italy, rather than the U.S., with upscale fashions
B) its customary prices, especially for the German market, have been out of reach for its target market
C) it has refused to adjust products to fit the tastes and needs of local consumers
D) it has depended on self-service in its company-owned stores
A
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When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and displayed as markers of social class, they are ________
A) social inhibitors B) social parameters C) status symbols D) psychological blocks
In which of the following situations is a business most likely to opt for a direct rather than an indirect marketing channel system for product distribution?
A) The business manufactures products for the consumer market rather than the business market. B) The business's products are sold in wide markets, and require localized availability of parts and services. C) The business is new to the market and does not have a network of contacts in place for distribution. D) The business wants to maintain complete control over its marketing messages and collection of payments for products. E) The business manufactures a product that people buy on impulse and is generally sold in small quantities.