If Rhonda is a charismatic leader, which of the following characteristics is she most likely to possess?

A) a strong need to be in control
B) a lack of sensitivity to environmental constraints
C) an external locus of control
D) a willingness to take risks to achieve her vision

Answer: D

Business

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Which of the following consumer promotion tools involves using one brand to advertise another noncompeting brand?

A) tie-in promotion B) frequency programs C) specialty advertising D) cross-promotion E) patronage awards

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Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?

A) accountability B) privacy C) responsibility D) liability

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