Human factors psychologists directly measure the ease with which people can learn to use a machine, a process known as

a. pragmatic testing.
b. usability testing.
c. humanistic assessments.
d. operational acquisition.

ANSWER: b

Psychology

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Which of the following is a secondary punisher?

a. Extreme heat b. Electric shock c. Criticism d. Starvation

Psychology

Laura's heart rate had been conditioned to increase whenever she smelled Old Spice After Shave. However, her heart would also race to the aroma of Brut and English Leather. This reaction is known as

a. shaping. b. stimulus generalization. c. operant conditioning. d. discrimination.

Psychology