Distinguish between a product idea, a product concept, and a product image
What will be an ideal response?
A product idea is an idea for a possible product that a company can see itself offering to the market. A product concept is a detailed version of the product idea stated in meaningful consumer terms. A product image is the way consumers perceive an actual or potential product.
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Companies design ________ to embody or express their purpose, history, products, and vision and that are attractive on first viewing and interesting enough to encourage repeat visits
A) Web sites B) microblogs C) banner ads D) operating programs E) social network pages
Which of the following is an example of a brick-and-click company?
A) IFB Industries, a company that sells products using various channels such as Internet, retailers, direct outlets, and franchisees. B) Opera, a Web browser and Internet suite developed by Opera Software, performs common tasks such as displaying Web sites and sending and receiving e-mail messages. C) Atrutron, a company that offers its customers access to the Internet using data transmission technology. D) eBay Inc., an American company, facilitates online auctions and shopping to people and businesses across the globe to buy and sell a broad variety of goods and services. E) Yahoo! Inc., an American corporation, provides services via the Internet such as directories, e-mail, news, advertising, online mapping, and so on.