The Osgood and Schramm conception of the mass communication process replaces source and receiver with

A. decoders.
B. interpreters.
C. Participant A and Participant B.
D. initiator and destination.

Answer: B

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. In Chinese management, the manager is expected to make decisions on behalf of the entire group. The idea of open communication between managers and workers is not only unheard of but thought of as peculiar. 2. On average, over half of persons in most African countries surveyed believe in witchcraft. 3. Research shows that students from Australia, China, and the United States overwhelmingly prefer joint decision making with their doctors. 4. In Malaysia, a collectivistic large power distance culture, shared decision making among physicians and patients is routinely practiced. 5. While perceptions of teacher immediacy vary across cultures, teacher immediacy is almost always associated with positive learning outcomes.

Communication & Mass Media

Which of the following statements is true of narratives?

a. They are rarely appropriate for a speech. b. They are only acceptable if they are about one’s own personal experiences. c. They can be used to gain and keep the audience’s attention. d. They can be good substitutes for statistical data.

Communication & Mass Media