A ________ states what the marketing function must accomplish to support a strategic business plan

A) marketing audit
B) marketing strategy
C) marketing objective
D) SWOT analysis
E) ROMI analysis

C

Business

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A manager who has a negative earlier experience with a young employee may generalize this to other young people and become resistant to hiring young applicants even when positive information is available

This is an example of the ________ barrier to effective communication. A) noise B) perception C) feedback D) sender

Business

If the lease contract allows the lessee to exercise the bargain purchase option prior to the lease termination, all accounting computations must be based on the shorter period

Indicate whether the statement is true or false.

Business