Briefly describe the two steps in identifying connectors. Why is the second step especially important to the MPR process?
What will be an ideal response?
Selecting types of connectors is the first step in creating a media list. The second step is identifying the specific outlets. Selecting outlets is important to meeting MPR objectives because connectors that cover a story convey that story to their audiences. They also influence the way audiences perceive the message because of connectors' reputation among their audiences.
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A formal management organization allows a joint venture to be broader in purpose, scope, and duration than other types of strategic alliances
Indicate whether the statement is true or false
What aspect of financial planning might you discuss with a friend who buys fancy coffee drinks twice a day, visits the mall at least once a week for recreational shopping, and prefers impulse buying to carefully researched purchasing?
A) Just do it. B) Nothing happens without a plan. C) Mind games, financial personality, and your money D) Waste not, want not—smart spending matters.