Which of the following sales promotion tactics is best suited for achieving the marketing
objective of increased consumption of a product?
A) offering rebates and discounts
B) providing supersize discounts
C) giving coupons targeted to users of a competing brand
D) giving away free samples of the product
B
Business
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In Microsoft Visio 2013, both data models and database designs are created using the Crow's Foot Database Notation template
Indicate whether the statement is true or false
Business
In advertising, the goal is to sell the _____, not the _____ of a product
a. benefits; attributes b. characteristics; appeals c. values; traits d. competitive edge; virtues e. differential advantage; properties
Business