At inception of a hedge, the identification of the hedging instrument, the hedged item or transaction, the nature of the risk being hedged, and how the hedging instrument will offset changes in the fair value or cash flows attributable to the hedged risk.

List and describe the three types of consumer buying situations

What will be an ideal response?

What should the sales director of RealPlan most likely do before sending salespeople out to call on business buyers for the first time?

A) Make sure the salespeople have talked to businesspeople before. B) Ask the salespeople to rehearse the standard customer presentation. C) Adjust the sales forecast using the normal sales cycle for customers. D) Build long-term strategic alliances by creating systems selling appeals. E) Discuss the differences between consumer buyers and business buyers.