Shane roused his audience to an emotional pitch at the end of his speech by telling a touching story about his dead grandfather and urginghis audience to spend more time with their loved ones. This is an example of a(n) _______

Fill in the blanks with correct word

inspirational appeal (or inspirational challenge)

Communication & Mass Media

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When B/F began to respond to the crisis by orchestrating their responses to their consumers, the government, and others, this is an example of setting their

a. Action plan b. Corporate image c. Communication plan d. Law of public opinion

Communication & Mass Media

In the introduction of his persuasive speech on the advantages of geothermal energy,

Jose says, "Geothermal energy can supply much of the United States` electric needs at competitive prices". What function does this part of Jose's introduction serve? A) Establishing his credibility B) Clarifying his purpose by advancing his thesis C) Grabbing the audience's attention D) Previewing his main points

Communication & Mass Media