Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ______
A) public relations doesn't require evaluation
B) third-party endorsement multipliers are arbitrary
C) it doesn't address whether the audience took desired actions
D) A and C
E) B and C
Answer: B
Communication & Mass Media
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When delivering a speech in manuscript mode, your outline would be in the form of a topic outline or talking points
A. True B. False
Communication & Mass Media
The responsibilities of an ethical listener include all EXCEPT
A) seeking out well-informed speakers. B) openly listening without prejudging a speaker's ideas. C) rejecting all arguments employing pathos. D) considering the consequences of not listening carefully.
Communication & Mass Media