In writing advertising copy, your goal is to write in such an engaging way that:
a. The copy becomes one with the visual elements
b. Your audience cannot resist the logic in your piece
c. Your audience cannot deny the emotion in your piece
d. Readers will give you their undivided attention
d
Communication & Mass Media
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Compartmentalization is a persuasive strategy which urges listeners to connect the speaker's
arguments in a series of "mental boxes." Indicate whether the statement is true or false
Communication & Mass Media
The absence of a formal group leader would probably work
best in which of the following type of groups? a. decision-making group b. problem-solving group c. project team d. focus group
Communication & Mass Media