According to Goleman's conceptualization of emotional intelligence (EQ), the 'change catalyst' attribute likely corresponds to which OCEAN correlate?

SJC is a new retailer that targets the youth market. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across

Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. Which of the following is the company using to convey its membership in the retail segment? A) announcing category benefits B) comparing to exemplars C) relying on the product descriptor D) using channel differentiation E) maximizing negatively correlated attributes

________ means marketing a product in a foreign market without making any changes to the product

A) Product adaptation B) Product invention C) Communication adaptation D) Straight product extension E) Product augmentation