General Electric (GE) has been a public company for many years with its common stock traded on
the New York Stock Exchange. If GE decides to sell 500,000 shares of new common stock, the
transaction will be describe as
A) a money-market transaction because GE raises new money to fund its business.
B) a secondary market transaction because GE common stock has been trading for years.
C) an initial public offering.
D) a seasoned equity offering because GE has sold common stock before.
D
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If you expect your audience to disagree with you, use the 2 + 2 = 4 approach or the yardstick approach to focus on
A) logical arguments. B) your conclusions. C) your recommendations. D) feelings and opinions. E) credibility.
What are the steps, in order, of the target marketing process?
A) segmentation, positioning, and targeting B) segmentation, targeting, and positioning C) targeting, segmentation, and positioning D) targeting, positioning, and segmentation E) positioning, segmentation, and targeting