________ involves actually distinguishing the firm's market offering to create superior customer value
A) Mass customization
B) Differentiation
C) Market segmentation
D) Diversifying
E) Targeting
B
Business
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Advantages of SWOT include each of the following except
A) very simple to use. B) creates an awareness of political and environmental threats. C) encourages customers to provide routine feedback. D) allows the project manager to prepare appropriate response plans.
Business
Assigning a high-performing sales associate to work with the company's most important client is an example of ________
A) deployment B) selection C) strategic staffing D) matchmaking
Business