Josh is giving a presentation to his employees about the new bonus program for those who meet the quarterly sales goal
His employees care very much about the program, but they are having difficulty making a decision about whether to support it because of some of its vague requirements. Which of the following persuasive strategies should Josh use to help his employees makea decision about supporting the program?
a. Build personal credibility with the audience.
b. Strengthen the audience's resistance to counterpersuasion.
c. Acknowledge their concerns and present new information to alleviate those concerns.
d. Give the audience a reason to care about the issue.
e. Provide the audience with information.
c
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A corporation's coordination of advertising and PR efforts is referred to as
A) contingency planning. B) advertorial. C) external public relations. D) integrated marketing communication.
The Motivation-Hygiene theory by Herzberg proposes that satisfaction and dissatisfaction are opposites
a. explains how to achieve motivation through communication about hygiene factors. b. contends that a lessening of dissatisfaction does not necessarily improve motivation. c. all of these