A research approach that seeks in-depth explanations of human experiences is known as the:

According to the two-step flow model, we are motivated less by the media and more by people we know personally and respect. These contacts are known as

A) opinion leaders. B) researchers. C) cumulative contacts. D) network effectors.

A company's marketing department submits a program for the upcoming financial quarter to management. The team purposely asks for a bigger budget, knowing management will cut certain parts. Which persuasion technique is the team using?

a. Ask for more, settle for less b. Seek partial commitment c. Offer structured choices d. Yes-yes methodology