A major beverage company faced the ire of various groups and parents for contributing to childhood obesity by selling its sugar-rich products in schools

As a result, the company partnered with the American Beverage Association and the Alliance for a Healthier Generation to voluntarily shift to lower-calorie and healthier beverages in school vending machines.
What is best illustrated in this scenario?
a) Consumer activism
b) Consumer boycott
c) Product publicity
d) Product placement

a

Communication & Mass Media

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Saying "uh," "um" and "err" during your speech is more effective than silently pausing.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The “Practical Tips” for implementing the 9,9 style offered by Walker and Harris (1995) state that encouraging behaviors occur when a team member

: A. exhibits strategic behavior B. takes sides on issues C. points out, in an objective manner, when another person is wrong or needs to change D. identifies with another team member’s problems

Communication & Mass Media