A _______________ makes sense when there are both high cost pressures and high pressures for local responsiveness

With regard to the level of compensation for salespeople, a marketing manager should recognize that:

A) order takers generally are paid more than order getters. B) the appropriate level of compensation should be suggested by the job description. C) a good order getter will generally be worth less to a firm than a good technical specialist. D) the firm should attempt to pay all its salespeople at least the going market wage for order getters. E) salespeople should be the highest-paid employees in the firm.

Day trading has been called

A) "a trading method for transferring wealth from unsophisticated investors to sophisticated investors." B) "a trading method for transferring wealth from sophisticated investors to unsophisticated investors." C) "the safest, most conservative trading method." D) "the long-term investors' preferred trading method."