The VALS segmentation system has evolved into an eight-part typology. List the categories of the
eight-part typology.
What will be an ideal response?
The eight parts of the VALS segmentation system include the following: (1 ) innovators, (2 )
thinkers, (3 ) achievers, (4 ) experiencers, (5 ) believers, (6 ) strivers, (7 ) makers, and (8 ) survivors.
Business