Discuss the four levels of measurement; nominal ordinal, interval, ratio. Rank them in order from least specific to highest precision
What will be an ideal response?
Nominal indicates a difference among categories, ordinal measures indicate a difference among categories and the categories can be ordered or ranked, interval builds on the first two measures and specifies the distance between categories, ratio measures build on the other levels plus have a true zero. A true zero means a score of zero really
indicates a value of zero or nothing.
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Candidates spend the most money on __________ads
A) print B) Internet C) television D) op-ed pieces E) radio
Which statement best reflects how the mainstream media covers political news?
A. The mainstream media's news coverage tends to be in-depth and exhaustive. B. The mainstream media's news coverage tends to be fake. C. The mainstream media's news coverage tends to be primarily focused on fringe candidates. D. The mainstream media's news coverage tends to be focused on who is winning and who is losing.