The term __________ refers to the overlap between the

identities and life experiences of the speaker and
audience.

a. encoding
b. identity knowledge
c. message feedback
d. common ground

d

Communication & Mass Media

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Gilberto makes a negative comment about Kristen?s new haircut. He quickly recants saying,

?I?m sorry, Kristen. You know I didn?t mean it.? Unfortunately, Kristen still feels hurt. This example demonstrates that communication is ________. A) inescapable B) intentional C) irreversible D) complicated

Communication & Mass Media

More or less highly structured sets of categories or patterns--sets of interrelated conceptual categories--are called schemas

Indicate whether the statement is true or false

Communication & Mass Media