The term __________ refers to the overlap between the
identities and life experiences of the speaker and
audience.
a. encoding
b. identity knowledge
c. message feedback
d. common ground
d
Communication & Mass Media
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Gilberto makes a negative comment about Kristen?s new haircut. He quickly recants saying,
?I?m sorry, Kristen. You know I didn?t mean it.? Unfortunately, Kristen still feels hurt. This example demonstrates that communication is ________. A) inescapable B) intentional C) irreversible D) complicated
Communication & Mass Media
More or less highly structured sets of categories or patterns--sets of interrelated conceptual categories--are called schemas
Indicate whether the statement is true or false
Communication & Mass Media