Horizontal communication moves laterally across
the organization among individuals of approximately the same level and without distinct reporting relationships to each other.
Indicate whether this statement is true or false.
Answer: T
Communication & Mass Media
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Being ignored is less disconfirming than being dismissed or attacked
Indicate whether the statement is true or false
Communication & Mass Media
If a speaker begins by saying, “It is nature’s best bug control, and night-blooming flowers depend on it for pollination. As North America’s most endangered animal, the Chiroptera, or ‘bat’, is in serious trouble,” what type of introduction is he/she trying to use?
a. Quotation b. Story c. Personal reference d. Create suspense
Communication & Mass Media