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Bob Greenberg, who might be called an advertising guru, operates on a philosophy that

A) ads are best used sandwiched into entertainment products. B) ads should be entertainment themselves. C) traditional advertising will rise again. D) new ad strategies are fads that will fade quickly.

Using traditional models, an ad agency's commission was derived by totaling the advertiser's outlay for time and space and paying the agency _______ of the total

A) 6.5 percent B) 13 percent C) 15 percent D) 30 percent