Products or services that may be sought as alternative solutions (e.g., purchasing tax planning software rather than paying a CPA to assist with preparing your taxes) are referred to as ________
A) buyers products
B) rivalry products
C) substitute products
D) competitive alternatives
C
Business
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A peer or manager who works closely with an employee to motivate him/her, help him/her develop skills, and provide reinforcement and feedback is known as a:
A. protégé. B. coach. C. moderator. D. high-potential employee. E. facilitator.
Business
Explain how marketers have responded to growing diversity in the United States
What will be an ideal response?
Business