In which of the following situations would you prefer to be borrowing?
A) The interest rate is 9 percent and the expected inflation rate is 7 percent.
B) The interest rate is 4 percent and the expected inflation rate is 1 percent.
C) The interest rate is 13 percent and the expected inflation rate is 15 percent.
D) The interest rate is 25 percent and the expected inflation rate is 50 percent.
D
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The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:
U(X) = ijXij What does ki represent? A) 1 if the jth level of the ith attribute is present, or 0 otherwise B) the part-worth contribution or utility associated with jth level (j, j=1, 2, ...ki) of the ith attribute (i, i=1, 2, ...m) C) number of attributes D) number of levels of attribute i
At which of the following life cycle stages of a product should a company change its messaging
to promote new uses for the product or service? A) growth B) introduction C) decline D) maturity