New media technologies are forcing advertising professionals to reconsider all aspects of how they do business, including the industry's economics, creativity, and

A. fee structure.
B. relationship with consumers.
C. demographic makeup.
D. research approach.

Answer: B

Communication & Mass Media

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Giving the name in a conversation of a person who shared a particular fact or example with you is an example of

a. free information. b. conversational coherence. c. engaging in appropriate turn taking. d. crediting the source of ideas. e. None of the above

Communication & Mass Media

It is most vital to establish common ground with audiences that are neutral toward your claim

Indicate whether the statement is true or false

Communication & Mass Media