How did advertising come to support radio economics?

What will be an ideal response?

ANS: AT&T invented the idea of the "commercial" in its toll broadcasting; the federal government determined that American broadcasting would be a commercial service. Since advertisers were eager and stations could make money, and other streams of revenue were scarce, advertising became the key way in which stations earn their profits.

Communication & Mass Media

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The first stage in the perception process involves _____

a. selection b. organization c. interpretation d. direction

Communication & Mass Media

Define employee advocacy. How does employee advocacy benefit an organization?

What will be an ideal response?

Communication & Mass Media