Regarding the use of examples, anecdotes, single cases, and testimonials in advertising, which of the following statements is TRUE?
a. They should be viewed as valid indicators of the authenticity of the product or service.
b. They all create a courtesy bias within the customer.
c. They are all potentially deceptive because individual cases tell us nothing about what is true in general.
d. They are all invalid due to the Barnum effect.
ANSWER: c
Psychology
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The psychodynamic approach to therapy generally involves exploring _____ to develop insight into an individual's psychological problems.
A) transference B) childhood events C) adulthood events D) the power of positive thinking
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