As the volume of production increases the variable cost-per unit of the product decreases

Media mentions and word-of-mouth

A) have generally replaced advertising as the major means of product promotion. B) allow direct marketers to better target specific demographic groups. C) generally only work well in geographic areas underserved by online service providers. D) require a company's sales force to spend more time making cold calls. E) are nonthreatening means by which consumers become aware of their need for products.

The Scope Management chapter begins and ends with the quote, "It's a dream until you write it down. Then it's:

A) Etched in stone." B) A scope statement." C) A documented dream." D) A goal."