Which tool is useful when trying to visualize how the product is positioned compared to competitors?
A. Diagram
B. Sketch
C. Matrix
D. Chart
C. Matrix
Business
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______________: Entails simultaneously emphasizing internal team building and achieving external visibility
Fill in the blank(s) with the appropriate word(s).
Business
Howard Schultz, the founder of Starbucks, positioned his bistros as "a third place" between work and home where patrons could share and enjoy a cup of coffee with friends. This illustrates ________
A) an actual product B) a core customer value C) simple bundling D) an augmented product E) complex bundling
Business