Which tool is useful when trying to visualize how the product is positioned compared to competitors?

A. Diagram
B. Sketch
C. Matrix
D. Chart

C. Matrix

Business

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______________: Entails simultaneously emphasizing internal team building and achieving external visibility

Fill in the blank(s) with the appropriate word(s).

Business

Howard Schultz, the founder of Starbucks, positioned his bistros as "a third place" between work and home where patrons could share and enjoy a cup of coffee with friends. This illustrates ________

A) an actual product B) a core customer value C) simple bundling D) an augmented product E) complex bundling

Business