What are the source factors that influence persuasion? Give one piece of research evidence concerning each of them. Think of a specific real-world example and describe it in terms of these factors
What will be an ideal response?
* Expertise - The greater the perceived expertise of the source of a message, the more persuasive the message.
* Attractiveness - The more attractive the source, the more effective the message.
* Trustworthiness - When speakers appear not to have anything to gain from acceptance of the message, they appear more trustworthy.
* The response should include a real-world example of persuasion and identify the source factors.
You might also like to view...
The fact that CBT reduces reactivity in the __________ and the __________, outcomes that are similar to the effects of SSRI treatments, provide evidence that there is a biophysiological aspect to CBT, and that changing the way you think can actually
change the functioning of your brain. a. hypothalamus; thalamus b. amygdala; hippocampus c. medulla; pons d. reticular activating system; cerebellum
Which of the following statements about cultural influences on self-esteem is true?
A) In academic self-judgments, boys have higher language arts self-esteem than girls. B) Boys exceed girls in self-esteem dimensions of close friendship and social acceptance. C) Boys' overall self-worth is much higher than girls'. D) Asian children score lower in self-esteem than U.S. children.